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Integrated paint process - System solutions for OEM coatings |
 BASF Solution:
Integrated paint process
 Description:
Close partnership and take-over of responsibility in our customers’ production process. Change to „cost per unit“ pricing model: car manufacturer only pays for perfectly painted car unit.
 Development partner:
Automotive industry
 Customer product:
Car body parts
 Customer benefits:
One single supplier for paint process. Pricing on cost per unit basis leads to increase in process efficiency. Integrated process reduces paint consumption by about 20 %. Enhances competitive edge of customer by reduction of total costs and improved quality.
 Benefit for BASF:
The integrated paint process concept was first introduced at the DaimlerChrysler plant in Germany and is currently rolled out to over 20 plants of 8 car manufacturers.
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