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Topics on this page:
Here is the new logo:
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Use of the BASF logo in the media
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Our new logo and design concept are the visible expression of our renewed strategy. Together with the claim, the corporate colors, the layout and the corporate typeface, they make up the basic elements of corporate design.
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Use of the BASF logo in the media
BASF is a registered brand belonging to BASF SE. The use of the BASF logo by third parties as a means of advertising or sales promotion for a company or product is not allowed unless special authorization has been granted.
We allow the use of the logo in the media under the following conditions:
Editors of media publications can display the BASF logo in connection with news that affects our company.
The attached files contain the BASF logo for display against a white background. The background can be enlarged - the file shows simply the minimum distance that must be maintained between the logo and other text or image elements.
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If the background is not white, then the color of the background and logo in the attached files must be altered such that:
- the BASF logo is always shown either in black or white, and
- the contrast between the logo and the background is as great as possible: black logo on light background and vice versa.
BASF SE
Corporate Media Relations
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